John Jacob Astor and the First Great American Fortune

This biography analyzes Astor’s rise from poor German immigrant in 1784 to the first modern millionaire–he was one before the term “millionaire” entered the English language. Many consider him to be the fourth wealthiest American of all times. After his death in 1848, the public began to discuss the “responsibility” of a millionaire. Some argued […]

Media Effects Research: A Basic Overview

MEDIA EFFECTS RESEARCH, FOURTH EDITION, provides an excellent introduction for students studying mass media’ effects on society. Through an engaging narrative style, the author presents fascinating research findings on media’ impact and related mass media theories. Students are provided with a clear perspective of the relationship between science, methods, and practical questions about the effects […]

Mass Media Research

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive […]

The Millionaire Mind

“Readers with an entrepreneurial turn of mind will devour The Millionaire Mind because it provides road maps on how millionaires found their niches.”After its first publication, Dr. Thomas J. Stanley’s second best-seller The Millionaire Mind spent over four months on the New York Times best-seller list, rising to position #2, and has sold over half […]

The 50th Law

The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene’s The 48 […]

The Big Score

Voisey’s Bay is the site of a massive nickel deposit whose vast potential has riveted the attention of the international business world. The discovery of the deposit in Labrador, the struggles for controlling interest in it, and especially the extraordinary players involved drive this amazing business story, which often reads like a suspense novel. At […]

Marissa Mayer and the Fight to Save Yahoo!

A page-turning narrative about Marissa Mayer’s efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo’s […]

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

A New York Times Bestseller A revolution is under way. In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous […]

Strength Finder 2.0

 ABOUT STRENGTHS FINDER 2.0 In 1998, the Father of Strengths Psychology, Donald O. Clifton, Ph.D. (1924-2003), along with Tom Rath and a team of scientists at The Gallup Organization, created the online StrengthsFinder assessment. In 2001, they included the first edition of StrengthsFinder with the bestseller Now, Discover Your Strengths. In 2004, the assessment’s name […]

Steve Jobs

From the author of the bestselling biographies of Benjamin Franklin and Albert Einstein, this is the exclusive, New York Times bestselling biography of Apple co-founder Steve Jobs. Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson […]