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A Dictionary Of Marketing


Author by : Charles Doyle
Languange Used : en
Release Date : 2016-04-28
Publisher by : Oxford University Press



Description : A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, a...



A Dictionary Of Media And Communication


Author by : Daniel Chandler
Languange Used : en
Release Date : 2011-02-10
Publisher by : Oxford University Press



Description : This new dictionary includes over 2,200 concise, accessible, and extensively cross-referenced entries for terms regularly encountered by students and professionals working within the diverse fields of...



Dictionary Of Marketing Terms


Author by : Peter D. Bennett
Languange Used : en
Release Date : 1995
Publisher by : Ntc Business Books



Description : Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary...



A Dictionary Of Business And Management


Author by : Jonathan Law
Languange Used : en
Release Date : 2016-02-18
Publisher by : Oxford University Press



Description : This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and tax...