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A Dictionary Of Marketing

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Author by : Charles Doyle
Languange Used : en
Release Date : 2011-03-24
Publisher by : Oxford University Press

Description : Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and a...

Dictionary Of Marketing Terms

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Author by : Peter D. Bennett
Languange Used : en
Release Date : 1995
Publisher by : Ntc Business Books

Description : Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary...

The Marketing Glossary

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Author by : Mark N. Clemente
Languange Used : en
Release Date : 2002-01-01
Publisher by : clementebooks

Description : Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professio...

A Dictionary Of Business And Management

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Author by : Jonathan Law
Languange Used : en
Release Date : 2009-02-26
Publisher by : OUP Oxford

Description : 7,000 authoritative entries cover all aspects of business and management including marketing, accounting, organizational behaviour, global finance, law, and business strategy. Fully revised and update...