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A Dictionary Of Marketing


Author by : Charles Doyle
Languange Used : en
Release Date : 2011-03-24
Publisher by : Oxford University Press



Description : Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and a...



A Dictionary Of Media And Communication


Author by : Daniel Chandler
Languange Used : en
Release Date : 2011-02-10
Publisher by : Oxford University Press



Description : This new dictionary includes over 2,200 concise, accessible, and extensively cross-referenced entries for terms regularly encountered by students and professionals working within the diverse fields of...



The International Dictionary Of Marketing


Author by : Daniel L. Yadin
Languange Used : en
Release Date : 2002
Publisher by : Kogan Page Publishers



Description : Definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures....



Dictionary Of Marketing Terms


Author by : Peter D. Bennett
Languange Used : en
Release Date : 1995
Publisher by : Ntc Business Books



Description : Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary...