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Consumer Behaviour


Author by : Michael Solomon
Languange Used : en
Release Date : 2012-10-24
Publisher by : Pearson Higher Education AU

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Description : Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each ...



Global Consumer Behavior


Author by : Chantal Ammi
Languange Used : en
Release Date : 2014-05-21
Publisher by :

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Description : Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects ...



Consumer Behaviour


Author by : Michael R. Solomon
Languange Used : en
Release Date : 2016-05-05
Publisher by : Pearson Higher Ed

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Description : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspec...



Consumer Behaviour And Advertising Management


Author by : M. Khan
Languange Used : en
Release Date : 2007-01-01
Publisher by : New Age International

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Description : Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian env...