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Consumer Behaviour

Author by : Michael Solomon
Languange Used : en
Release Date : 2012-10-24
Publisher by : Pearson Higher Education AU

Description : Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each ...

Research In Consumer Behavior

Author by : Russell W. Belk
Languange Used : en
Release Date : 2010-12-06
Publisher by : Emerald Group Publishing

Description : Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of ...

Consumer Behavior

Author by : Frank Kardes
Languange Used : en
Release Date : 2014-01-01
Publisher by : Cengage Learning

Description : This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVI...

Consumer Behaviour In Sport And Events

Author by : Daniel Funk
Languange Used : en
Release Date : 2008-10-23
Publisher by : Routledge

Description : Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers...