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The Content Strategy Toolkit

Author by : Meghan Casey
Languange Used : en
Release Date : 2015-06-06
Publisher by : New Riders

Description : In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can ...

Content Strategy For The Web

Author by : Kristina Halvorson
Languange Used : en
Release Date : 2012-02-28
Publisher by : New Riders

Description : FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your co...

Managing Enterprise Content

Author by : Ann Rockley
Languange Used : en
Release Date : 2012-02-14
Publisher by : New Riders

Description : Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adap...

Rethinking Collection Development And Management

Author by : Becky Albitz
Languange Used : en
Release Date : 2014-02-25
Publisher by : ABC-CLIO

Description : This collection of thought-provoking essays by visionary and innovative library practitioners covers theory, research, and best practices in collection development, examining how it has evolved, ident...