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Content Strategy For The Web

Author by : Kristina Halvorson
Languange Used : en
Release Date : 2012-02-28
Publisher by : New Riders

Description : FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your co...

The Content Strategy Toolkit

Author by : Meghan Casey
Languange Used : en
Release Date : 2015-06-06
Publisher by : New Riders

Description : In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can ...

Content Everywhere

Author by : Sara Wachter-Boettcher
Languange Used : en
Release Date : 2012-12-12
Publisher by : Rosenfeld Media

Description : Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more eas...

Managing Enterprise Content

Author by : Ann Rockley
Languange Used : en
Release Date : 2012-02-14
Publisher by : New Riders

Description : Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adap...