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The Case For Creativity

Author by : James Hurman
Languange Used : en
Release Date : 2011
Publisher by :

Description : Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to wi...

The Advertising Concept Book First

Author by : Pete Barry
Languange Used : en
Release Date : 2016-08-01
Publisher by : Thames & Hudson

Description : This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter o...

Creative Advertising

Author by : Mario Pricken
Languange Used : en
Release Date : 2004
Publisher by :

Description : Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources....

How To Plan Advertising

Author by : Alan Cooper
Languange Used : en
Release Date : 2001-05
Publisher by : Cengage Learning EMEA

Description : This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an in...