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Customer Relationship Management


Author by : SCN Education
Languange Used : en
Release Date : 2013-11-11
Publisher by : Springer Science & Business Media

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Description : This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major tr...



Customer Relationship Management


Author by : V. Kumar
Languange Used : en
Release Date : 2012-10-20
Publisher by : Springer Science & Business Media

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Description : Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiat...



Relationship Marketing


Author by : Thorsten Hennig-Thurau
Languange Used : en
Release Date : 2013-06-29
Publisher by : Springer Science & Business Media

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Description : Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some o...



Relationship Marketing And Customer Relationship Management


Author by : Annekie Brink
Languange Used : en
Release Date : 2008
Publisher by : Juta and Company Ltd

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Description : Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to...