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Customer Relationship Management


Author by : SCN Education
Languange Used : en
Release Date : 2013-11-11
Publisher by : Springer Science & Business Media



Description : This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major tr...



Relationship Marketing


Author by : Thorsten Hennig-Thurau
Languange Used : en
Release Date : 2013-06-29
Publisher by : Springer Science & Business Media



Description : Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some o...



Relationship Marketing And Customer Relationship Management


Author by : Annekie Brink
Languange Used : en
Release Date : 2008
Publisher by : Juta and Company Ltd



Description : Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to...



Relationship Marketing


Author by : S. Shajahan
Languange Used : en
Release Date : 2006-07-01
Publisher by : Tata McGraw-Hill Education



Description : ...