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Hooked


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Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Portfolio

Description : Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experiences as a startup found...



Brew Ware


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Author by : Karl F. Lutzen
Languange Used : en
Release Date : 2011-03-09
Publisher by : Storey Publishing

Description : Gear up with the right equipment and take the hassle out of homebrewing. Karl E. Lutzen and Mark Stevens guide you through the best tools for all your brewing needs, from DIY homemade versions of comm...



Inspired


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Author by : Marty Cagan
Languange Used : en
Release Date : 2017-12-04
Publisher by : John Wiley & Sons

Description : How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the ...



Bottlenecks


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Author by : David C. Evans
Languange Used : en
Release Date : 2017-02-11
Publisher by : Apress

Description : Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bo...