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Strategic Integrated Marketing Communications


Author by : Larry Percy
Languange Used : en
Release Date : 2014-06-27
Publisher by : Routledge

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Description : An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only text...



Imc


Author by : Thomas R. Duncan
Languange Used : en
Release Date : 2002
Publisher by : McGraw-Hill Companies

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Description : IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when...



Imc The Next Generation


Author by : Don Schultz
Languange Used : en
Release Date : 2003-08-22
Publisher by : McGraw Hill Professional

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Description : Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire ...



The Evolution Of Integrated Marketing Communications


Author by : Don Schultz
Languange Used : en
Release Date : 2013-12-16
Publisher by : Routledge

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Description : This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, th...