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Consumer Behaviour In Sport And Events

Author by : Daniel Funk
Languange Used : en
Release Date : 2008-10-23
Publisher by : Routledge

Description : Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers...

Sport Consumer Behaviour

Author by : Daniel C. Funk
Languange Used : en
Release Date : 2016-07-19
Publisher by : Routledge

Description : All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, co...

Successful Wine Marketing

Author by : James Lapsley
Languange Used : en
Release Date : 2013-11-09
Publisher by : Springer Science & Business Media

Description : This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was in...

Consumer Behavior

Author by : Frank Kardes
Languange Used : en
Release Date : 2014-01-01
Publisher by : Cengage Learning

Description : This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVI...