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Consumer Behavior


Author by : Frank Kardes
Languange Used : en
Release Date : 2014-01-01
Publisher by : Cengage Learning



Description : This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVI...



Consumer Behavior


Author by : Wayne D. Hoyer
Languange Used : en
Release Date : 2012-08-10
Publisher by : Cengage Learning



Description : CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environmen...



Consumer Behaviour


Author by : Michael R. Solomon
Languange Used : en
Release Date : 2010
Publisher by : Pearson Education



Description : Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory w...



Successful Wine Marketing


Author by : James Lapsley
Languange Used : en
Release Date : 2013-11-09
Publisher by : Springer Science & Business Media



Description : This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was in...