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Marketing


Author by : Rosalind Masterson
Languange Used : en
Release Date : 2014-03-25
Publisher by : SAGE



Description : *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Wa...



Marketing


Author by : Philip Kotler
Languange Used : en
Release Date : 2015-05-20
Publisher by : Pearson Higher Education AU



Description : The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in...



Marketing


Author by : Donal Rogan
Languange Used : en
Release Date : 2007
Publisher by : Gill & MacMillan



Description : This third edition of this well-established, successful textbook provides an introduction to Marketing theory supported by examples of Irish and international marketing practice. A customer-centric ap...



Marketing


Author by : Gary M. Armstrong
Languange Used : en
Release Date : 2011
Publisher by : Pearson College Division



Description : This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. ...