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Author by : Rosalind Masterson
Languange Used : en
Release Date : 2014-03-25
Publisher by : SAGE

Description : *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Wa...

Marketing An Introduction Global Edition

Author by : Gary Armstrong
Languange Used : en
Release Date : 2016-03-17
Publisher by : Pearson Higher Ed

Description : For undergraduate courses on the Principles of Marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach Marketing: An Introduction shows students how custo...


Author by : Donal Rogan
Languange Used : en
Release Date : 2007
Publisher by : Gill & MacMillan

Description : This third edition of this well-established, successful textbook provides an introduction to Marketing theory supported by examples of Irish and international marketing practice. A customer-centric ap...

Strategic Marketing

Author by : Tony Proctor
Languange Used : en
Release Date : 2014-02-25
Publisher by : Routledge

Description : Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and...