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Author by : Gary Armstrong
Languange Used : en
Release Date : 2009
Publisher by : Pearson Education

Description : Built around the valued customer-value framework, this book introduces Kotler to European marketing students on short, introductory courses....


Author by : Rosalind Masterson
Languange Used : en
Release Date : 2014-03-25
Publisher by : SAGE

Description : *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Wa...


Author by : Donal Rogan
Languange Used : en
Release Date : 2007
Publisher by : Gill & MacMillan

Description : This third edition of this well-established, successful textbook provides an introduction to Marketing theory supported by examples of Irish and international marketing practice. A customer-centric ap...

An Introduction To Machine Learning

Author by : Miroslav Kubat
Languange Used : en
Release Date : 2017-08-31
Publisher by : Springer

Description : This textbook presents fundamental machine learning concepts in an easy to understand manner by providing practical advice, using straightforward examples, and offering engaging discussions of relevan...