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The Marketing Plan Handbook


Author by : Marian Burk Wood
Languange Used : en
Release Date : 2011
Publisher by :



Description : Features of the fourth edition of The Marketing Plan Handbook include: Your Marketing Plan, Step-by-Step - This new feature guides you through the development of an individualized marketing plan, prov...



The Financial Services Marketing Handbook


Author by : Evelyn Ehrlich
Languange Used : en
Release Date : 2012-02-08
Publisher by : John Wiley & Sons



Description : The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and i...



Cim Handbook Of Strategic Marketing


Author by : Colin Egan
Languange Used : en
Release Date : 2010-02-17
Publisher by : Taylor & Francis



Description : The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasise...



The Marketing Plan Handbook


Author by : Robert W. Bly
Languange Used : en
Release Date : 2015-08-11
Publisher by : Entrepreneur Press



Description : Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks ...