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The Marketing Plan Handbook


Author by : Marian Burk Wood
Languange Used : en
Release Date : 2011
Publisher by :



Description : Features of the fourth edition of The Marketing Plan Handbook include: Your Marketing Plan, Step-by-Step - This new feature guides you through the development of an individualized marketing plan, prov...



Cim Handbook Of Strategic Marketing


Author by : Colin Egan
Languange Used : en
Release Date : 2010-02-17
Publisher by : Taylor & Francis



Description : The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasise...



The Marketing Plan Handbook 3rd Edition


Author by : Alexander Chernev
Languange Used : en
Release Date : 2011-09-01
Publisher by :



Description : Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct...



Marketing Plan Handbook


Author by : Marian Burk Wood
Languange Used : en
Release Date : 2013-07-26
Publisher by : Pearson Higher Ed



Description : This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Directed primarily toward undergraduate Mark...