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The Marketing Plan Handbook

Author by : Marian Burk Wood
Languange Used : en
Release Date : 2011
Publisher by :

Description : Features of the fourth edition of The Marketing Plan Handbook include: Your Marketing Plan, Step-by-Step - This new feature guides you through the development of an individualized marketing plan, prov...

The Marketing Plan Handbook 3rd Edition

Author by : Alexander Chernev
Languange Used : en
Release Date : 2011-09-01
Publisher by :

Description : Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct...

The Financial Services Marketing Handbook

Author by : Evelyn Ehrlich
Languange Used : en
Release Date : 2012-02-08
Publisher by : John Wiley & Sons

Description : The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and i...

Cim Handbook Of Strategic Marketing

Author by : Colin Egan
Languange Used : en
Release Date : 2010-02-17
Publisher by : Taylor & Francis

Description : The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasise...