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Handbook Of Social Media Management


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Author by : Mike Friedrichsen
Languange Used : en
Release Date : 2013-05-28
Publisher by : Springer Science & Business Media

Description : Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda o...



Managing Electronic Media


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Author by : Joan Van Tassel
Languange Used : en
Release Date : 2012-09-10
Publisher by : CRC Press

Description : This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never ...



Media Management In The Age Of Giants


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Author by : Dennis F. Herrick
Languange Used : en
Release Date : 2012
Publisher by : UNM Press

Description : The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues cri...



Social Media Management


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Author by : Amy Van Looy
Languange Used : en
Release Date : 2015-09-14
Publisher by : Springer

Description : This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how...