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Mcquail S Mass Communication Theory

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Author by : Denis McQuail
Languange Used : en
Release Date : 2010-03-12
Publisher by : SAGE

Description : McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field ...

Mass Communication In India 4th Edition

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Author by : Keval J. Kumar
Languange Used : en
Release Date : 2000
Publisher by : Jaico Publishing House

Description : Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communi...

Introduction To Mass Communication

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Author by : Stanley J. Baran
Languange Used : en
Release Date : 2007-01
Publisher by : McGraw-Hill Humanities Social

Description : This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cu...

Media Effects And Society

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Author by : Elizabeth M. Perse
Languange Used : en
Release Date : 2016-08-05
Publisher by : Routledge

Description : Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationsh...