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Retailing In The 21st Century


Author by : Manfred Krafft
Languange Used : en
Release Date : 2009-12-17
Publisher by : Springer Science & Business Media



Description : With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutt...



Retail Marketing


Author by : A. Sivakumar
Languange Used : en
Release Date : 2008-02
Publisher by : Excel Books India



Description : Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for ...



Retail Marketing And Sales Performance


Author by : Christoph Preuss
Languange Used : en
Release Date : 2013-12-30
Publisher by : Springer Science & Business Media



Description : The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. ...



Retail And Channel Marketing


Author by : Sandro Castaldo
Languange Used : en
Release Date : 2013-01-01
Publisher by : Edward Elgar Publishing



Description : ÔUndoubtedly a must-read for anyone interested in channel and retail marketing. Finally, the first book which integrates Ð in a comprehensive set of managerial tools Ð the channel and the retail pe...