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Retailing In The 21st Century

Author by : Manfred Krafft
Languange Used : en
Release Date : 2009-12-17
Publisher by : Springer Science & Business Media

Description : With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutt...

Retail Marketing And Sales Performance

Author by : Christoph Preuss
Languange Used : en
Release Date : 2013-12-30
Publisher by : Springer Science & Business Media

Description : The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. ...

Retail And Channel Marketing

Author by : Sandro Castaldo
Languange Used : en
Release Date : 2013-01-01
Publisher by : Edward Elgar Publishing

Description : ÔUndoubtedly a must-read for anyone interested in channel and retail marketing. Finally, the first book which integrates Ð in a comprehensive set of managerial tools Ð the channel and the retail pe...

Retail Marketing

Author by : A. Sivakumar
Languange Used : en
Release Date : 2008-02
Publisher by : Excel Books India

Description : Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context. It is suitable for ...