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Essentials Of Services Marketing


Author by : Jochen Wirtz
Languange Used : en
Release Date : 2012-08-31
Publisher by : FT Press



Description : Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The...



Services Marketing Management


Author by : Peter Mudie
Languange Used : ar
Release Date : 2012-06-25
Publisher by : Routledge



Description : Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service indu...



Services Marketing


Author by : Ravi Shanker
Languange Used : ar
Release Date : 2002
Publisher by : Excel Books India



Description : Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services ...



Services Marketing Concepts Strategies Cases


Author by : K. Hoffman
Languange Used : en
Release Date : 2010-08-16
Publisher by : Cengage Learning



Description : Hoffman and Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services m...