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Selling The Invisible

Selling The Invisible Author by : Harry Beckwith
Languange Used : en
Release Date : 1999-06-14
Publisher by : Grand Central Publishing
ISBN : 9780446930031
File Size : 51,6 Mb
Total Download : 217

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Category: Business & Economics

You Inc

You Inc Author by : Harry Beckwith
Languange Used : en
Release Date : 2007-03-01
Publisher by : Grand Central Publishing
ISBN : 9780759572867
File Size : 53,9 Mb
Total Download : 315

Harry Beckwith, the bestselling author of the classic "Selling the Invisible," reveals how the secret to selling is to sell oneself first.
Category: Business & Economics

The Invisible Brand Marketing In The Age Of Automation Big Data And Machine Learning

The Invisible Brand Marketing In The Age Of Automation Big Data And Machine Learning Author by : William Ammerman
Languange Used : en
Release Date : 2019-05-24
Publisher by : McGraw Hill Professional
ISBN : 9781260441260
File Size : 43,5 Mb
Total Download : 986

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information a
Category: Business & Economics
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