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Selling The Invisible

Selling The Invisible Author by : Harry Beckwith
Languange Used : en
Release Date : 1999-06-14
Publisher by : Grand Central Publishing
ISBN : 9780446930031
File Size : 52,5 Mb
Total Download : 268

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Category: Business & Economics

The God Con

The God Con Author by : Lee Moller
Languange Used : en
Release Date : 2017-06-24
Publisher by : FriesenPress
ISBN : 9781525506802
File Size : 49,9 Mb
Total Download : 216

The crucifix is in! You can fool most of the people most of the time. In The God Con, Lee Moller, a life-long atheist and skeptic, looks at organized religion through the lens of the con. Organized religion has been selling an invisible product, that it never has to deliver, for thousands of years. It has given us bigotry, rampant pedophilia, terrorism, and bloodshed beyond imagining. And its acolytes have, in turn, given organized religion power over their bank accounts, their reproduction, and their very “souls”.
Category: Religion

Field Guide To Starting A Business

Field Guide To Starting A Business Author by : Stephen M. Pollan
Languange Used : en
Release Date : 1990-04-15
Publisher by : Simon and Schuster
ISBN : 9780671675059
File Size : 42,8 Mb
Total Download : 866

Describes the general principles of going into business for oneself, and discusses structure, management, partnership, existing businesses and franchises, and the special situations of retail, service and home businesses
Category: Business & Economics
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